Samsung Ruled India's Premium Smartphone Segment in First Half This Year: CMR

Samsung dominated the premium smartphone segment in India in the showtime half of 2018 with near one-half the market share, a new study from CyberMedia Research (CMR) said on Friday.

Co-ordinate to CMR Bharat'southward "Mobile Handset Review" report, Samsung (48 per cent) was followed by Chinese smartphone role player OnePlus, which grabbed the second spot with 25 per cent share, and Apple tree with 22 per cent share.

"The premium smartphone segment, though pocket-sized, is driven past aspirational, tech-savvy millennials and in the coming years, will keep to abound significantly. Samsung's flagship S9 helped it garner a lion's share of the premium smartphone segment," Prabhu Ram, Head-Industry Intelligence Group, CMR, said in a statement.

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One in two premium smartphones shipped in the first half of 2018 was a Samsung device. "The success of OnePlus 6 can be traced to the intelligent brand strategy of packing the best specs at competitive price points, contributing to the emergence of a new 'upkeep premium' smartphone segment nether sub-Rs xxx,000," added Ram.

During the first half of 2018, OnePlus introduced its "OnePlus Experience Stores" and is planning to embrace offline in a large way, to complement its strong online presence.

The iPhone-maker suffered a decline in demand for its iPhones due to pricing challenges on business relationship of post-duty increment.

"Apple tree is reworking its India strategy for the all-of import second half of 2018, with new retail partnerships, first-political party stores and service overhauling with India-focused apps and services, including refreshed Apple tree Maps," said Narinder Kumar, Atomic number 82 Annotator-Industry Intelligence Group, CMR.